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Month: May 2018

BUY LOCAL; BUILD LOCAL BUSINESS

BUY LOCAL; BUILD LOCAL BUSINESS

I have a lot of pride wearing local made clothes. I love eating local produced foods. I love LOCAL and ORGANIC. It may be costlier but it means a fellow Kenyan is earning a living. Am  happy to pay more.Local business and SME should know that many people are willing and eager to support them.   SME and Local business get it wrong in thinking that  because they are a small business QUALITY does not matter. Customers are very discerning…

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CUSTOMER SERVICE: HOW TO GAIN AND RETAIN LOYAL CUSTOMERS

CUSTOMER SERVICE: HOW TO GAIN AND RETAIN LOYAL CUSTOMERS

Why am I loyal to some products? Why do I always buy certain products? Shop in certain places? Recommend certain places and services? Why do some adverts warm my heart and make me buy an item? One reason is the emotional feeling I have towards that product or service.                                                 Truthfully, a product and service on its…

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